Children’s Book Sales Page On Amazon – An Audit

TODAY’s GOAL: Making the most of your Children’s Book sales page on Amazon.

You’ve completed your beautiful children’s book and are now ready to share it with the world. I absolutely love the entire creation process of my children’s books. However, a part often forgotten, yet just as important, is when we finally make our beautiful book available for others to purchase. 

So today, I wanted to share some valuable practices on how to set your book up for success in terms of your children’s book sales page on Amazon. Because sales greatly depend on how optimized your sales page is.

These are all things that can be easily adjusted and tweaked TODAY, and can really make such a difference to your book’s success.

So in today’s article, you’ll learn:

1. About the most important elements of your Children’s Book Sales Page on Amazon
2. How and why titles + subtitles are so important
3. What a series title can do for you 
4. VIDEO: An actual Audit of a Children’s Book Sales Page on Amazon
5. How to uncover HIDDEN children’s book categories
6. Tools that will make your author life so much easier (and more fun)

From Discovery To Sale

Visualizing this path will help us greatly in optimizing it as much as we possibly can. Because if our ‘traveler’ doesn’t pass the ‘cover’ milestone, he or she will never get to reading our book description. And if the book description won’t be read, the sale won’t happen.

So here are the main elements of each sales page on Amazon:

The Elements Of Your Children’s Book Sales Page

1. Cover

Besides a beautiful and relevant picture, what we’ll want to pay attention to is that the title is clearly visible and easily readable. A great readability test is to take your cover image and shrink it down all the way to the size it would be displayed at after performing an Amazon search.

Know that as long as the (1) title, (2) subtitle, and (3) author stay the same, we can change the look of our paperback any time by simply uploading another file. So if you feel like your current cover doesn’t look as professional is it should or could, you can always change it!

2. TITLE & SUBTITLE

“When reading my book title, will the reader know (or have a general idea) what my book is about?”

If the answer is no, keep trying until you find a better and more fitting option. Especially as a still unknown author, our books will often perform much better if the title contains the keyword and/or keyphrases. 

Subtitles are still not as commonly used for children’s books as for other genres. But I personally think they should, because adding a subtitle to your book will give you yet another great opportunity to use your keyword, or a synonym of your keyword. 

Here are two great title and subtitle examples:

SUBTITLE: A Funny Thankful Story 

NOTES: Here, the keywords and keyphrases include the words ‘unicorn’ and ‘thankful.’ The subtitle also lets us know that the story is about being thankful and the importance of showing gratitude. And that it is written in a funny way.

SUBTITLE: A Guide to Making Friends and Keeping Them 

NOTES: Here, the keywords and keyphrases include the word ‘friend.’ The subtitle also lets us know that the story is about being a friend and making friends. And it is written in the form of a guide.

3. SERIES TITLE:

If your book is part of a series, giving it an official title can again help with its discoverability. Not only does it give you yet another opportunity to slip in relevant keywords or keyphrases, it also conveniently and automatically bundles all the books of your series, so they can be easily accessed and viewed on one single page.

Here is a quick screenshot of one of my books, illustrating how Amazon shows that it is part of my series Braving The World.

When clicking the link, we get to a page that conveniently holds ALL books of that series. Amazon keeps track of its customers’ buying behavior, so their decision to showcase the books within a series this way is very telling.

If you don’t know whether or not your book will be part of a series, don’t worry! Series titles can be added any time, even after a paperback and ebook have been already published.

4. DESCRIPTION

Congratulations! Your book has passed the visual test. Once the potential buyer clicks on your book, the next piece of information they will see is your book description. 

Here, we’ll want to keep the blurb short and to the point. I share a number of valuable tips and tricks in my Children’s Book Description article. 

If you’re looking to insert bullet points, numbered lists, or want to format your book description text in any way, one of the best tools to really help you with this is this one right here: Book Description Generator. 

5. AGE

These are Amazon’s current age category choices, displayed in the left column on its website:

6. AUTHOR BIO + IMAGE

1. all your books, if you should have more than one
2. potential credibility markers, such as awards or various media coverage
3. the URL to your website or any other place you’d like potential readers to visit

To set up your author profile, visit Authorcentral. And be sure to also always fill out the About The Author section during your book-setup on KDP.

My author bio changes, depending on my book it is paired with. But my More About The Author section generally looks something like this: 

7. An Actual Audit of a Children’s Book Sales Page on Amazon

Let’s dive a little deeper and look at one of my students’ actual children’s book sales page over on Amazon.

8. CATEGORIES

This, I believe, is one of the juiciest sections.

I received a lot of follow-up questions on ‘categories,’ so I have created an in-depth piece right here: How to find your own perfect children’s book categories.

Many children’s book authors don’t know that while we can enroll our book only into 3 categories during the initial setup of our book, we can actually request it to be added to a total of 10 categories once it is published. 

To choose the best categories for my books, I use one of my favorite tools ever: Publisher Rocket. 

I’ve written an entire article on how and when I use Publisher Rocket throughout the ENTIRE creation process of my children’s books. You can read it right here: The Best Tool For Children’s Book Authors. 

Now, looking closely at your book’s Product Details section, you’ll notice that Amazon displays only the first 2-3 categories your book is enrolled in. So another amazing tool to help you view ALL your categories is this Book Category Tool. It’s amazing!

In order for your book to appear in the Children’s sub-categories listed below, your keywords MUST include at least one of the keywords or phrases listed next to the sub-category. Please note that these categories and subcategories are specific to books listed for sale in the U.S. version of Amazon (Amazon.com), so other marketplaces may not support these keywords.

9. REVIEWS

If you have watched any of my masterclasses or have read my How To Self-Publish A Children’s Book, you know that I really stress the importance of having reviews. 

They are your social proof, and potential buyers are always more likely to purchase your book, if it has reviews. 

So in order to make it as easy as possible for others to review your book, you can create a direct link to your book’s review page for them. 

The direct review link will look something like this:

http://www.amazon.com/review/create-review?&asin=B07Z8KMPV7

If reviewers are already logged into their Amazon account, it will take them straight to the review page of your children’s book. If not, they are prompted to first log into their Amazon account after clicking your link.

Once you’ve published your children’s book and have created your direct review link, you can share it with those that you know read your book. You can also go back into your book’s interior files and add it there as well, so future readers can review your book right after having read it.   

Whether you’ve already published your children’s book, or are still in the beginning phases of creating it, I hope you find this article valuable. If you do, it would mean the world to me, if you’d share it. 

Here’s to your very own beautiful children’s book and to many views and sales!

~ Eevi

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