Your #1 Marketing Tool

No one likes promoting their book – us children’s authors included.

Yet marketing doesn’t have to be something we dread or scramble to figure out after publication.

Marketing a children’s book is often treated as something we deal with once the book is finished. But for children’s books, that approach rarely serves us well.

For children’s book authors, marketing isn’t a single moment or a last-minute push. It’s a series of thoughtful decisions made throughout the writing and publishing process – decisions that shape how our book is discovered, shared, and remembered.

How to Market and Promote a Children’s Book was written from this exact perspective. It offers a clear, realistic framework for what to focus on before launch, during launch, and long after publication, so marketing no longer feels confusing or disconnected, but purposeful and doable.

This book brings all the pieces together.

Marketing a children’s book doesn’t begin on launch day.

It begins the moment we decide to write one.

That belief is the foundation of all my teachings, including this book. So instead of treating marketing as something we scramble to figure out at the end, this guide walks you through what you can do at every stage of your writing and publishing journey – intentionally, thoughtfully, and without overwhelm.

Inside this book, you’ll discover:

• • How to weave marketing into the writing and creation process itself

  • What to focus on during pre-launch to build visibility before your book is live

  • How to approach your launch with clarity, calm, and realistic expectations

  • How to continue supporting your book after launch in ways that feel sustainable

  • How to promote your children’s book without feeling salesy or pressured

If you found this book helpful, it would mean the world to me if you’d consider leaving a heartfelt review. I’ve been so incredibly fortunate to support tens of thousands of fellow children’s authors through my book How to Self-Publish a Children’s Book, and my deepest hope is to now walk alongside you through the marketing phase as well.

Thank you for being here, for showing up for your book, and for helping your story find its way into the hands of the children who need it most.

I’m cheering you on, always!

xo ~ eevi